Build a system people five years from now will thank you for.
Keep it clear, durable, and easy to extend.
MICHAEL CASTRO / MEASUREMENT INTELLIGENCE
Better decisions
begin with a
signal you trust.
Google Analytics, Google Tag Manager, and Consent Management—simplified.
THE MEASUREMENT STACK
GA4 · Google Tag Manager · Consent · Google Ads · Third-Party Integrations
THE APPROACH
Build it to last.
Define your measurement expectations and continuously monitor for drift.
Document the expectations. Confirm they are met.
Make the intended behavior explicit, then verify the real system against it.
Automate the comparison.
Repeatedly check the live system against the documented expectations so drift is caught early.
CONNECT YOUR MEASUREMENT STACK
GTM CONNECTOR FREE
Free
Starter Kit
Updated: September 18, 2026
Connect Google Tag Manager and I’ll add useful click-tracking tags, triggers, and variables to a workspace for your review. Nothing is published without your approval.
7 tags · 7 triggers · 25 reusable variables
Links, downloads, outbound clicks, calls, email, and interactive non-link click tracking.
Connector working Checking GTM connection…
01 / REVIEW
Review what will happen.
Workspace: New review workspace
Adding to workspace…
Connector couldn’t finish? Download the Starter Kit JSON for manual import ↓
02 / APPROVE
Approve the workspace additions.
Existing matching items are reused. Nothing already in your container is changed.
View technical details
These items will be created only in the review workspace. Nothing is submitted or published.
03 / COMPLETE
Starter Kit added to a review workspace.
Nothing was submitted or published. Review and test the workspace in Google Tag Manager before making any production change.
THE PRACTITIONER
Technical depth.
A business perspective.
I’m Michael Castro. I build systems to optimize digital business performance.
I’m turning 10 years of technical experience into software that makes measurement faster to implement, easier to maintain and more useful for business decisions.
LET’S CONNECT